This year has seen COVID-19 shape and transform various industries since the start of lockdown. E-commerce has thrived in sales and has captured the attention of the public who are able to order essentials and goods from the click of a button on their electronic devices. COVID-19 has also seen the downfall of many retail services and stores which has led to businesses like Debenhams going into administration and many employees being made redundant or furloughed long term.
Big brands such as Victoria’s Secret have seen a decline in sales in recent years and have axed over 800 jobs across the UK as announcements last month confirmed the company was going into administration. COVID-19 has also seen big department outlets such as John Lewis and Harrods axing many jobs due to poor sales and financial struggle during the lockdown period. For many stores going into administration, the online platform has become a feasible way to try and generate revenue for what is left of the business. Big sales from some of these brands going into administration creates a greater footfall of visitors on the website who are more likely to buy items at silly prices. The challenge these traditional players have points to the question are they digitally ready to transact business over the internet? If so, how is that business secured?
Cybersecurity helping retail outlets
The closure of stores during the lockdown period has meant that retail brands have been using online platforms to process transactions and sales. More people making purchases online using banking apps and inserting personal information has paved the way for hackers and phishing scams to take place to allow individuals to steal identities and confidential information. Websites can be controlled from anywhere and require the right monitoring tools, this online help desk staff to identify any threats or suspicious activities. Normally when we are out shopping, there are security guards everywhere remaining vigilant on any risks and danger within store premises. The same principle applies online except you do not see the security guard but instead, specific individuals who are able to control online activity on store websites. Cybersecurity is needed not only to prevent threats to members of the public, but the overall running of the online shop. Many websites promoting sales and discounts have led to a large influx of users at a given time which has prompted some companies to instil a waiting queue where users must wait their turn placing an order. If a website doesn’t have proper load balancing, websites over run with users will crash which may cause a business to lose a future customer.
How does this effect retail workers?
Sales moving to digital platforms for retail outlets has led to an increased demand in customer service agents who are able to process orders and provide support for customers who have made purchases online. Alongside customer service, employees need to be vigilant with GDPR and financial information shared to ensure maximum security and digital privacy. Cybersecurity in general is a crucial part of maintaining online operations. Overall, as digital sales take precedence over store purchases this year for some companies, employees are now needing to be trained on the virtual side.
The current climate with the digital realm has prompted companies to offer free training for those looking to take on cybersecurity roles. Palo Alto Networks has openly encouraged those who are interested in improving skills in cybersecurity to take up free training available on their website. Details can be found here.
